I posted the site on various public spaces and received the following comments (in 24 hours, pretty good I thought):

"So my responses then ?..confusion, uncertainty, frustration at not getting what I was expecting ....possibly being "led up the garden path"....then slight amusement at the concept..."

"i dunt get it, it just says coming soon :s "

"I found it kinda fun to try and find the hidden areas,but i couldnt see any information - only the hidden txt and the control panal and the msg board. I looked in the source to see who made the site any like coments or anything, then i saw all the text i was like say whhhat and saw it was "Invisible" "

"its almost as good as the thealegreen website for navigation! it reminds me of why most people should never ever have their own websites"

"i clicked your link but nothing was there. you might want to fix that."

"ok interpretation... uhh... i don't understand what it's meant to be - i get the 404 bit, and that there isn't actually meant to be anything there... but it's the nothingness that is frustrating, and it filled me with great confuzzlement - the nothingness being that there is nothing that makes me want to stay there lol. though i suppose it makes my eye twitch because i'm quite the fan of website designing and there's something in my brain that says "there must be something visually tastey here. keep clicking." ... but you defied that! ITS A PSYCOLOGICAL GAME JADE HANLEY! A GAME! whyyyyyyyyyyyy *eyetwitch* "

"ok...i like the loading page - its clever. don't know how i feel bout it though. its tempting to like try again or keep waiting etc even though u know nothing more will happen"

"Grr, that's annoying! "

"Although knowing the intent of Project 404, I still find it incredibly annoying and frustrating myself when I can't find links...for me I don't want to give up...it's exciting to see what the next page will be hiding from me..."